Signature Element - Plan

The signature element within my Apple Store is the circulation spine. I have integrated the use of smaller and more intimate shopping areas, “Tea Rooms", within the spine by placing them between the circulation elements. These elements consist of two elevator towers and two stair platforms. The spine acts to divide the interior into a variety of different spatial experiences, both horizontally and vertically, while providing a sense of organization and order. My intention was to provide transparency within the Apple Store.

A shopper should be able to see many spaces from any given point of perspective, but should not necessarily be able to visually see the path to each space. The shopper does know that by returning to the circulation spine, access to these spaces is acheivable.